Revenue Rulebreaker by Lex Roman

How solopreneurs make a living. We take you behind the scenes of real small businesses and inside the stories of struggle, vulnerability and triumph of building something that is uniquely yours.

I built a fast-growing paid newsletter on Substack, accidentally deleted it, and had to rebuild from scratch.

Here’s what it taught me about platform risk, audience ownership, and why growth can go backwards before it goes forward

Lucy Werner Mar 26, 2026 10 min read

Podcast listeners pay for what? Secrets of successful podcast memberships

Podcasting

paid

Podcasting keeps changing, but what members want to pay for never changes

Eric Silver breaks down the timeless perks of a successful podcasting membership that taps into what motivates members to pay

Eric Silver Mar 22, 2026 7 min read

Should you market in this crisis? Small business owners and the politics and promotion

Marketing Strategy

Marketing in crisis: How small business owners handle the politics of promotion

10 entrepreneurs with ties to Minneapolis, Portland, Venezuela, Lebanon, and Jordan weigh in on how they market their small business through global and local events

Lex Roman Mar 19, 2026 9 min read

Inside My Business

Why this writer opened a brick-and-mortar bookstore in the age of Amazon

How a writer, a crowdfunding campaign, and a little astrology turned a daydream into a reality

L'Oreal Thompson Payton Mar 15, 2026 9 min read

The month I almost killed my membership, I raised my prices

Subscriptions and Memberships

paid

The month I almost killed my membership, I raised my prices

Erin Harker was ready to shut it all down until a conversation made her realize maybe one last Hail Mary was worth a try

Erin Harker Mar 8, 2026 7 min read

Inside My Business

I run two businesses on purpose. One pays me. One protects me.

Vanessa Belleau takes us inside her second business and examines how it makes her first business more sustainable.

Vanessa Belleau Feb 26, 2026 7 min read

Legends

Legends Lifetime and Legend Status tiers

Legends Retreat 2026: We're going to Guatemala! 🇬🇹

I'm bringing 16 Legends to Antigua, Guatemala this November. Are you in!?

Lex Roman Feb 9, 2026 6 min read

I built a fast-growing paid newsletter on Substack, accidentally deleted it, and had to rebuild from scratch.

Here’s what it taught me about platform risk, audience ownership, and why growth can go backwards before it goes forward

Lucy Werner Mar 26, 2026 10 min read

Podcasting

paid

Podcasting keeps changing, but what members want to pay for never changes

Eric Silver breaks down the timeless perks of a successful podcasting membership that taps into what motivates members to pay

Eric Silver Mar 22, 2026 7 min read

Marketing Strategy

Marketing in crisis: How small business owners handle the politics of promotion

10 entrepreneurs with ties to Minneapolis, Portland, Venezuela, Lebanon, and Jordan weigh in on how they market their small business through global and local events

Lex Roman Mar 19, 2026 9 min read

Inside My Business

Why this writer opened a brick-and-mortar bookstore in the age of Amazon

How a writer, a crowdfunding campaign, and a little astrology turned a daydream into a reality

L'Oreal Thompson Payton Mar 15, 2026 9 min read

Subscriptions and Memberships

paid

Paid subscriptions are down. What now?

Audience-funded writers like me have to diversity when subscriptions don't grow fast enough. Here's all the different ways I try to patch my revenue when subscriptions aren't enough.

Lex Roman Mar 12, 2026 9 min read

Events