Revenue Rulebreaker

Meet the new Revenue Rulebreaker

Can you build a creator career with a small audience?

Lex Roman May 15, 2025 3 min read

Legends

Legend Status and Legends Lifetime tiers

Loose Ties Scavenger Hunt

Turns out a small connection can lead to big things

Lex Roman May 11, 2025 2 min read

Inside My Business

paid

I made a mess of this

Building a better home for Revenue Rulebreaker

Lex Roman Apr 14, 2025 5 min read

Inside My Business

paid

The lifechanging difference between $9 and $499

Subscription pricing and how it affects your ability to deliver

Lex Roman Mar 30, 2025 6 min read

Subscriptions and Memberships

paid

I'm gonna start bundling some stuff

Subscription bundles aren't just for Disney. My latest experiments in bundling media subscriptions.

Lex Roman Mar 2, 2025 5 min read

Subscriptions and Memberships

paid

You gotta automate that

200 paid subscribers are gonna need a better system

Lex Roman Feb 10, 2025 6 min read

Sponsorships

paid

How I pitched my partners for 2025

The pitch, proposal and sales process that successfully landed me two fantastic partners

Lex Roman Jan 28, 2025 6 min read

Audience Growth

paid

I'm sick of writing hooks

How will the list grow when I'm so bad at social media?

Lex Roman Jan 11, 2025 8 min read

Email and Newsletters

paid

Cold emails that worked for me and why

I love sending a cold email to the right person. Here's what's worked for me.

Lex Roman Jan 8, 2025 11 min read

Inside My Business

paid

I spent WHAT on WHAT?!

New year, new budget. Income and expense breakdown for 2025.

Lex Roman Dec 26, 2024 7 min read

Inside My Business

paid

2024 Year in Review

Only took 5 years to figure out what I wanted this business to be

Lex Roman Dec 14, 2024 7 min read

Inside My Business

paid

It's me. Not the depression.

Grandma and Grandpa Roman are rolling in their graves hearing that I tied their story to sales

Lex Roman Nov 27, 2024 3 min read