
Revenue Rulebreaker
Behind the scenes newsletter about Lex's adventures in recurring revenue. Shipped hot and sent with flavor.
Featured posts


The lifechanging difference between $9 and $499
Subscription pricing and how it affects your ability to deliver
6 min read

How I pitched my partners for 2025
The pitch, proposal and sales process that successfully landed me two fantastic partners
6 min read

Cold emails that worked for me and why
I love sending a cold email to the right person. Here's what's worked for me.
11 min read

It takes a lot of emails to sell something
"Email doesn't work for me" just means you're not sending enough
4 min read

The List of Legends
Meet the Legends—my coolest and most involved champions.
Legends are people who support my projects by investing early with
2 min read
Latest posts


Legends
Legend Status and Legends Lifetime tiers
Loose Ties Scavenger Hunt
Turns out a small connection can lead to big things
2 min read

Inside My Business
paid
I made a mess of this
Building a better home for Revenue Rulebreaker
5 min read

The lifechanging difference between $9 and $499
Subscription pricing and how it affects your ability to deliver
6 min read

I'm gonna start bundling some stuff
Subscription bundles aren't just for Disney. My latest experiments in bundling media subscriptions.
5 min read


How I pitched my partners for 2025
The pitch, proposal and sales process that successfully landed me two fantastic partners
6 min read

Audience Growth
paid
I'm sick of writing hooks
How will the list grow when I'm so bad at social media?
8 min read

Cold emails that worked for me and why
I love sending a cold email to the right person. Here's what's worked for me.
11 min read

Inside My Business
paid
I spent WHAT on WHAT?!
New year, new budget. Income and expense breakdown for 2025.
7 min read

Inside My Business
paid
2024 Year in Review
Only took 5 years to figure out what I wanted this business to be
7 min read

Inside My Business
paid
It's me. Not the depression.
Grandma and Grandpa Roman are rolling in their graves hearing that I tied their story to sales
3 min read