Lucy Werner

Lucy Werner is the founder of hypeyourself.com and runs "The Hype" newsletter for self-employed folks who are brilliant at what they do but terrible at talking about it.

I built a fast-growing paid newsletter on Substack, accidentally deleted it, and had to rebuild from scratch.

Here’s what it taught me about platform risk, audience ownership, and why growth can go backwards before it goes forward

By Lucy Werner

/ 26 Mar 2026