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What you need to know in online business news: Week of November 9

Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary

What you need to know in online business news: Week of November 9

I downloaded X over the weekend so I could scan it for news and, if you're wondering if it really is as bad as they say, it is. So much AI startup nonsense. Lot of rage bait. Very hard to tell ads from regular posts. But also, I'm genuinely surprised at how many people I know and like still use it. A lot of news is still breaking on X, especially in the tech world.

I caught a couple posts there that I want to dig into this week — one from Tyler Denk and one from my new nemesis Taylor Lorenz — and I pulled a few other stories together that I'm watching. They all circle this idea of "who are you working for?" Both Denk and Lorenz claim their actions are for the benefit of their audience, but the money tells a different story.

Here's what is shaping up this week...