Revenue Rulebreaker produces stories and events about how solopreneurs actually make a living online.
Here we cover hard won wins from lovable underdogs—not blowhard outliers who build their business on personality, unearned money or cons. We examine repeatable practices for business building and we revel in lifestyle tales that feature the unconventional ways internet entrepreneurs live and work.
We're here to surface unheard stories that you can actually apply to your own business. But Revenue Rulebreaker stories aren't just straight forward blogs. We're here to offer commentary on how you might think about trends like AI and paid newsletters and we're here to offer a respite from the bullshit firehose that is the social media feeds.
If you sign up to the newsletter, you'll get new stories every Sunday and Thursday and you'll also get our Legends edition on Tuesdays which features what's happening in our community.
Here's five good starter stories:
"I thought I had a location-flexible business. Moving countries proved I didn't." by Giulia Raffaello from our Work Styles section
Giulia Raffaello
"How to grow — and own! — your email list as an author" by M.G. Herron from our Page Earner section
M.G. Herron
"Make fun of LinkedIn all you want but it's making me money" by me (Lex Roman) from our Low Energy Leads section
Lex Roman
"I thought paywalls were unethical. This is why I started paywalling." by Kaitlyn Arford from our Recurring Revenue section
Kaitlyn Arford
"Marketing in crisis: How small business owners handle the politics of promotion" by me from our Thanks, I Hate It section
Lex Roman
Join us for events
We run events year round. Find our upcoming events on the calendar.
Who's behind this project?
It's me, Lex Roman. I’ve been an entrepreneur for 7 years. When I started I thought my only two options for running a business were start a software company or run a consulting business, so I chose the latter. Two years in, I was itching for another business model.
Over the last several years, I've made money in all kinds of ways: from clients, memberships, subscriptions, digital products, sponsorships, events, speaking, writing, and licensing.
I love the freedom that working for myself has given me and I love understanding how other people make the money that leads to that freedom but I think a lot of the stories out there gloss over important details. So here, at Revenue Rulebreaker, I ask a lot of questions and I dig a lot deeper than your typical business blog so you know what you're getting into when you chase after something.
Read more about me and the origin of Revenue Rulebreaker on our About page.
Get more involved in Rulebreaker when you become a Legend
Revenue Rulebreaker is a community-backed publication. My paid subscribers are known as Legends and they comprise a network of 350+ creative entrepreneurs who benefit from free promotion, hosted mixers, collaboration invites and retreats plus they can read all paywalled stories.
Learn more about why you might wanna be a Legend and join us!