Lex Roman

Lex Roman is the primary writer and publisher behind Revenue Rulebreaker. They study how solopreneurs make money so you can learn and try new things and stay in business longer. When not writing, they're at the movies.

198 posts

Ask The Legends

Ask The Legends: How do you think about referral fees?

I've defaulted to treating referrals as a form of goodwill because I like leading with generosity. This feels right for some relationships, but I'm starting to wonder about which partnerships warrant an agreement

Lex Roman May 20, 2026 1 min read

Ask The Legends

Ask The Legends: What's one thing you'd go back and tell yourself?

Oh wow, it’s a time machine. You hop in and it takes you back to day one of your business

Lex Roman May 19, 2026 1 min read

Ask The Legends

Ask The Legends: What's the best testimonial you've ever received?

I love getting a good testimonial. And I'm often surprised at how they point out things I didn't even know I was doing.

Lex Roman May 18, 2026 1 min read

Ask The Legends

Ask The Legends: If I gave you $50k, what would you do with it?

We all have professional passion projects we want to start or expand if we had spare cash. What's one of yours?

Lex Roman May 18, 2026 1 min read

Ask The Legends

Ask The Legends: How do you think about pricing your work?

I've always undercharged but I find it stressful to charge higher amounts of money. You don't have to share what your prices are, but tell me how you price.

Lex Roman May 18, 2026 1 min read

Legends

Ask The Legends: A new series where Legends weigh in on your most pressing questions 🍿

Think of this like a Legends advice column. Answer questions from our community. Ask your own questions. Bask in the glory of knowledge sharing. Running May 19-June 9.

Lex Roman May 18, 2026 2 min read

Should you give away your time for free? Photo of Pame Barba and me on a couch

Hosting events

Should you give your time away for free? How 11 entrepreneurs are using free events to find clients

If you're sick of social and email, events could be your next marketing move. Learn exactly how 11 entrepreneurs are using free and low cost events to develop a customer base and how they turn those events into paying clients.

Lex Roman May 17, 2026 11 min read

Open Mic

Open mic: Am I the asshole? Who should we believe about AI?

Weigh in and tell me if you think we should be talking about AI more here because I'm pretty opinionated about whose opinions I trust

Lex Roman May 16, 2026 1 min read

Digital Products

Best Gumroad alternative: Why I switched to Payhip to sell digital products

High fees? Slow payouts? No content hosting? This is why I moved my digital product shop to Payhip and everything I love about them.

Lex Roman May 13, 2026 8 min read

Tools

beehiiv's CEO backs a MAGA candidate but don't pack your bags just yet.

Tyler Denk, CEO of beehiiv, endorsed MAGA candidate Spencer Pratt in the LA mayor race on Instagram. We knew this was coming. But it's not anything like what's happening at Substack.

Lex Roman May 13, 2026 4 min read