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It never occurred to me that I could run a Black Friday sale as a creative service provider. I started my business as a consultant for tech companies. You're not gonna offer the team at Dropbox 20% off your services just because the mall's having a party.
When I moved into making small business websites in 2021, I rejoined Instagram and learned about the world of online businesses for the first time. Turns out holiday sales weren't just for e-commerce brands, they could also be used in the service realm. I saw other web designers, copywriters, and marketers running flash sales, promoting bundles and packaging holiday promotions. Not only that, I learned that they were making good money doing it!
Retail and e-commerce have a more obvious playbook for running holiday promotions. But the rest of us could still benefit from embracing some of this seasonal momentum. You already know you could run a sale, so what do you offer if slashing prices isn't the right move for your business?
I asked around on the internet to find out what entrepreneurs outside of retail were doing for Black Friday and turns out there's WAY more to the holiday promo game than just sales. I surfaced 20 fresh ideas, from repackaging content you've already made into a holiday series to charging more for holiday rush jobs.
Note that while I mostly refer to Black Friday and Cyber Monday, you can use most of these techniques for any December holiday, New Year's and beyond.
Filling your pipeline before next year begins
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