'Tis the season to be promoting your business. We have just a couple months before corporate clients start sending "let's circle back in the new year" emails. For those of us who target smaller businesses or consumers, we need to get ahead of the hungry attention zombies heading their way.
Retail and e-commerce have a more obvious playbook for running holiday promotions. But the rest of us could still benefit from embracing some of this seasonal momentum. You already know you could run a sale, but what if slashing prices isn't the right move for your business?
In part one of this series, I talked to marketing experts about how to put together your holiday promotion strategy. For this issue, I asked entrepreneurs outside of retail what they were doing for Black Friday. Turns out there's WAY more to the holiday promo game than just sales. Some business owners even raise their prices this time of year.
You don't have to sleep on Black Friday just because you don't want to add to the noise. Being an online business right now means you have to get used to *loudly whispering* somewhere on the internet at all times. The question is what's the right approach for you and for your clients in this season. I surfaced 22 fresh ideas for you to consider, from repackaging content you've already made to teaming up for holiday cross-promotions.