

Revenue Rulebreaker
Build your internet business, one revenue stream at a time. Breaking down how making money online *really* works from subscriptions to services and sponsorships with creator Lex Roman.
Featured posts



The List of Legends
Meet the Legends—my coolest and most involved champions.
Legends are people who support my projects by investing early with
2 min read
Latest posts


Why become a Legend
The Legends are a loose network of creatives playing by their own rules. They are the backers and beneficiaries of this website and so much more.
2 min read

Your first 90 days as a media entrepreneur
A plan of action from pre-launch through your first three months of your newsletter, podcast or video channel
7 min read

Don't launch with monthly subscriptions
The high cost of low prices will grind you into the ground before you even get going
5 min read

Why paid newsletters. Why now.
Everyone has a newsletter these days so why do I still see opportunity for us?
5 min read

Should you become a media entrepreneur?
Making media is not just for "The Media" anymore.
5 min read

Backing indie media is not like paying for Netflix
Why we back indie creators and why they can't be compared to other media subscriptions
6 min read



Inside My Business
paid
How much money I made the first half of this year
My goal was to make $90k this year through subscriptions, sponsorships and speaking. Am I doing that? Check in on my progress!
6 min read

10 Pitfalls of paid subscriptions
Before you launch your subscription, watch out for these 10 things that can become more trouble than they're worth fast
6 min read

Why subscription fatigue is not our problem
People are buying subscriptions. Why aren't they buying yours?
4 min read