Recurring Revenue - Revenue Rulebreaker by Lex Roman

I thought paywalling was unethical. This is why I started paywalling.

Recurring Revenue

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I thought paywalls were unethical. This is why I started paywalling.

Kaitlyn Arford didn't want to charge her readers, but as her publication grew, she realized the alternative was much worse.

Kaitlyn Arford Mar 29, 2026 7 min read

Email and Newsletters

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I built a fast-growing paid newsletter on Substack, accidentally deleted it, and had to rebuild from scratch.

Here’s what it taught me about platform risk, audience ownership, and why growth can go backwards before it goes forward

Lucy Werner Mar 26, 2026 10 min read

Podcast listeners pay for what? Secrets of successful podcast memberships

Recurring Revenue

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Podcasting keeps changing, but what members want to pay for never changes

Eric Silver breaks down the timeless perks of a successful podcasting membership that taps into what motivates members to pay

Eric Silver Mar 22, 2026 7 min read

Recurring Revenue

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Paid subscriptions are down. What now?

Audience-funded writers like me have to diversity when subscriptions don't grow fast enough. Here's all the different ways I try to patch my revenue when subscriptions aren't enough.

Lex Roman Mar 12, 2026 9 min read

Community Events

Event recap: Your Next Membership Drive

Get the recording, workbook and recap from our event on how to run a membership or paid subscriber drive

Lex Roman Mar 11, 2026 2 min read

The month I almost killed my membership, I raised my prices

Recurring Revenue

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The month I almost killed my membership, I raised my prices

Erin Harker was ready to shut it all down until a conversation made her realize maybe one last Hail Mary was worth a try

Erin Harker Mar 8, 2026 7 min read

Community Events

Event recap: How to use communities for lead gen

Get the recording, workbook and recap from our event on using communities as a lead generation strategy to find clients and customers

Lex Roman Mar 6, 2026 2 min read

Recurring Revenue

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You can't buy community

What homeless encampments taught me about the difference between access and acceptance

Lex Roman Mar 1, 2026 6 min read

What it actually takes to stop trading time for dollars guest blog post by Jessica Lackey

Recurring Revenue

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What it actually takes to stop trading time for dollars

Jessica Lackey busts through the fallacy of passive income and shows us what it really takes to build a leveraged business with courses, programs and memberships

Jessica Lackey Dec 28, 2025 7 min read

Recurring Revenue

One year’s worth of lessons from running a membership

What happens when you decide to launch a membership to your audience of 7 years? Maliha from The Side Blogger explains what to watch out for.

Maliha @ The Side Blogger Sep 20, 2025 6 min read

Email and Newsletters

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Why didn't anyone take me up on this!?

A roadtrip story for people whose promotions didn't work to bring in buyers (sad) but who are going to turn it around (hooray) with a few strategic stops

Lex Roman Sep 16, 2025 4 min read

Your first 90 days as a media entrepreneur

No Monopoly Media Week

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Your first 90 days as a media entrepreneur

A plan of action from pre-launch through your first three months of your newsletter, podcast or video channel

Lex Roman Aug 22, 2025 7 min read