Lex Roman

Lex Roman is the primary writer and publisher behind Revenue Rulebreaker. They study how solopreneurs make money so you can learn and try new things and stay in business longer. When not writing, they're at the movies.

226 posts

Low Energy Leads

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Marketing garbage land

Wait til I tell you about this movie—it stands out in an endless onslaught of sameness

Lex Roman Sep 23, 2024 4 min read

Buried Treasure

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I can make money from...speaking?

Four quick tips to make speaking pay off more whether you want clients or you just want to get paid

Lex Roman Sep 17, 2024 5 min read

Recurring Revenue

I started a membership two years ago...here's why I shut it down

Thinking about running a membership? Hold up! Watch this and don't make the same mistakes I did.

Lex Roman Sep 13, 2024 2 min read

Low Energy Leads

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How to turn a job post into a contract

Secret hack of freelancers everywhere step by step for the stealing

Lex Roman Sep 10, 2024 5 min read

My favorite subscription? It's about Playboy

Recurring Revenue

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My favorite subscription? It's about Playboy

Welcome to Revenue Rulebreaker. I've got a story for you.

Lex Roman Sep 7, 2024 3 min read

How Soren Iverson went from posting jokes to profitable agency in 4 months

Now That’s What I Call Growth

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How Soren Iverson went from posting jokes to profitable agency in 4 months

Soren's cracked the social growth to services pipeline. Here's what he learned doing it.

Lex Roman Sep 3, 2024 5 min read

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I don't believe in Low Energy Leads anymore

How long can you really talk about JUST ONE THING?

Lex Roman Aug 27, 2024 4 min read

Why I want to move from membership to subscription

Recurring Revenue

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Why I want to move from membership to subscription

Not all MRR is created equal. Here's the kind I'm most interested in.

Lex Roman Aug 20, 2024 5 min read

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I set out to be a full time creator. Here's how it's going...

A revenue breakdown across 8 streams of income for my 2 newsletters

Lex Roman Aug 6, 2024 8 min read

Low Energy Leads

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Small audience? This is the fastest way to grow it

Stop trying to do everything yourself and lean into the magic of co-promoting

Lex Roman Jul 30, 2024 3 min read

Email and Newsletters

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Here's where social media might fit in for you

5 ways to get your social following onto your email list using LinkedIn or Twitter

Lex Roman Jul 22, 2024 4 min read

Email and Newsletters

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I've never tried this audience growth channel. Have you?

This super untapped channel sits in between search and social media

Lex Roman Jul 15, 2024 3 min read

Lex Roman

Revenue Rulebreaker by Lex Roman