From May 12th-May 16th, small business champions Lex Roman and Lucy Werner are hosting a five-day experiment to bring their audiences together in backing independent voices.
You know when you go into your corner shop and see your favorite magazines bundled up in cellophane? Now imagine that for two emerging writers in the small business space. Only way better for the environment and much better for your business!
Introducing the Business Underdog bundle
How it works
During the bundle promotion, readers can get two independent business publishers for the price of one: The Hype and Revenue Rulebreaker.
If you are a free reader, upgrade during the launch window to get a deal on both publications.
Already a paid reader of one? Upgrade using the promo link and our partner Trustfnd will automatically recognize you, add you to second publication and calculate what your upgrade fee accordingly.
What is Trustfnd?
Previously tested only with journalists, Lex and Lucy will be the first small business creators to use Trustfnd’s bundle subscription function. It is a new platform that offers one time subscription bundling (bundle passes) and newsletter growth collaborations. With pledge drives and long term subscription bundling on the horizon. Currently free to use but a paid subscription is arriving any day now. Learn more at trustfnd.com.
Why are we doing this?
We both run independent small business publications:
- The Hype (that’s Lucy's publication)
- Revenue Rulebreaker (that’s Lex's publication)
Different style. Different angles. Same belief: We want to support the good guys making good things. And our medium for doing that is as independent writers. Which only works, if readers back what we are doing.
Small business owners are in trouble. 1 out of every 12th small business owner shuts down every year. Independent media isn't just for breaking news. Small business media and the communities that come together around us enables the largest market of entrepreneurs (35M small business owners in the United States, 33M in Europe) to STAY in business.
How we met (and why this works)
Neither of us are presidents of the Substack fanclub for very different reasons. We believe you can be an independent writer without:
- Giving over 10 per cent (if not more) or your earnings away
- Being tied to one platform
- Building in isolation
And rather than promo in silo. We’re building a bundle together to benefit both our audiences.
What happens when two business publications run a subscriber drive together?
The experiment. For five days only, you can join both of our memberships at a rare, time-based discount
May 12-13: 50% off both memberships
May 14-15: 30% off both memberships
May 16: 20% off off both memberships
(Yes, it gets worse as the week goes on, on purpose. Act fast!)
What you’re actually backing
Not just two newsletters, but:
- More honest business storytelling
- More examples of what works right now for business owners like you
- More visibility for independent creators
- More opportunities that aren’t hidden behind gatekeepers
- More ways to grow without becoming a shouty internet person
And practically:
- Events, collaboration and intros to other business owners
- Real examples of how we're growing these projects in real time
- Access to two very different but completely complementary networks
How can you get involved during this week?
This is not just about giving us your cash, you could help us enormously by sharing with your own network and write a poem like “love this example of two independent creators generating FOMO instead of promoting in silo, so you should definitely get this special deal because YOLO”
Share this post with a friend: https://revenuerulebreaker.com/coming-soon-revenue-rulebreaker-x-hype-yourself-epic-bundle
Catch up with our live events, behind-the-scenes of how we are doing and if you have a marketing, newsletter, community, small biz newsletter, podcast, social media feed and want to interview us about how it’s going or how it went. Then, help us hype our legendary selves!
Who is this bundle for?
Self-employed people who relate to any of these:
- You want to get seen and get paid
- You’re building something independently and want to support other independents
- You’re tired of business content that is based on vanity metrics
- You believe the internet should reward the geeks in their niches
We want to leave the world a better place by getting more money in the hands of the underdogs rather than billionaires.
x Lex and Lucy
Editors Notes:
For further information, images or case study requests contact:
Lucy: lucy @ hypeyourself.com
Lex: press @ revenuerulebreaker.com
Bundle will run from May 12th-16th on hypeyourself.com and revenuerulebreaker.com.
