Now live: Revenue Rulebreaker X Hype Yourself Epic Bundle

Get the bundle now! Updated info here:

From May 12th-May 16th, small business champions Lex Roman and Lucy Werner are hosting a five-day experiment to bring their audiences together in backing independent voices.

You know when you go into your corner shop and see your favorite magazines bundled up in cellophane? Now imagine that for two emerging writers in the small business space. Only way better for the environment and much better for your business!

Introducing the Business Underdog bundle

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How it works

During the bundle promotion, readers can get two independent business publishers for the price of one: The Hype and Revenue Rulebreaker.

If you are a free reader, upgrade during the launch window to get a deal on both publications.

Already a paid reader of one? Upgrade using the promo link and our partner Trustfnd will automatically recognize you, add you to second publication and calculate what your upgrade fee accordingly.

What is Trustfnd?

Previously tested only with journalists, Lex and Lucy will be the first small business creators to use Trustfnd’s bundle subscription function. It is a new platform that offers one time subscription bundling (bundle passes) and newsletter growth collaborations. With pledge drives and long term subscription bundling on the horizon. Currently free to use but a paid subscription is arriving any day now. Learn more at trustfnd.com.

Why are we doing this?

We both run independent small business publications:

The Hype (that’s Lucy's publication)
Revenue Rulebreaker (that’s Lex's publication)

Different style. Different angles. Same belief: We want to support the good guys making good things. And our medium for doing that is as independent writers. Which only works, if readers back what we are doing.

Small business owners are in trouble. 1 out of every 12th small business owner shuts down every year. Small business media and the communities that come together around us enables the largest market of entrepreneurs (35M small business owners in the United States, 33M in Europe) to STAY in business.

Independent media isn't just for breaking news. We're here to lift up stories you rarely here about how real entrepreneurs are operating and to help keep more of us independent in a world of corporate monopolies.

Get the bundle now! Updated info here:

How we met (and why this works)

Neither of us are presidents of the Substack fanclub for very different reasons. We believe you can be an independent writer without:

Giving over 10 per cent (if not more) or your earnings away
Being tied to one platform
Building in isolation

And rather than promo in silo. We’re building a bundle together to benefit both our audiences.

What happens when two business publications run a subscriber drive together?

The experiment. For five days only, you can join both of our memberships at a rare, time-based discount

May 12-13: 50% off both memberships
May 14-15: 30% off both memberships
May 16: 20% off off both memberships

(Yes, it gets worse as the week goes on, on purpose. Act fast!)

Get the bundle

What you’re actually backing

Not just two newsletters, but:

More honest business storytelling
More examples of what works right now for business owners like you
More visibility for independent creators
More opportunities that aren’t hidden behind gatekeepers
More ways to grow without becoming a shouty internet person

And practically:

Events, collaboration and intros to other business owners
Real examples of how we're growing these projects in real time
Access to two very different but completely complementary networks

Who is this bundle for?

Self-employed people who relate to any of these:

You want to get seen and get paid
You’re building something independently and want to support other independents
You’re tired of business content that is based on vanity metrics
You believe the internet should reward the geeks in their niches

We want to leave the world a better place by getting more money in the hands of the underdogs rather than billionaires.

Get the bundle

x Lex and Lucy