Lex Roman

Lex Roman is the primary writer and publisher behind Revenue Rulebreaker. They study how solopreneurs make money so you can learn and try new things and stay in business longer. When not writing, they're at the movies.

Paid ads are for people with money to burn and a high tolerance for fucking around to find out

Before you give your money to Facebook, LinkedIn or Google, know the minimum buy-in for seeing a return on your paid ad campaign

By Lex Roman

/ 31 May 2026

Paid ads are for people with money to burn and a high tolerance for fucking around to find out

Ask The Legends: If your job was a game, what would it be called?

Pick part of your job that you do regularly and turn it into a game. Imagine it on the shelf at Toys-R-Us (RIP)

By Lex Roman

/ 31 May 2026

Ask The Legends: If your job was a game, what would it be called?

Ask The Legends: How do you collect testimonials?

I want to integrate testimonials into my workflow but I also want them to be detailed and useful. What process has worked for you?

By Lex Roman

/ 30 May 2026

Ask The Legends: How do you collect testimonials?

Ask The Legends: Should I offer a monthly option for my newsletter subscription?

I’ve seen (convincing) advice that annual subscriptions are better long-term but is that limiting who might join?

By Lex Roman

/ 27 May 2026

Ask The Legends: What's working for growing an email list with potential clients?

We've talked about newsletter growth, but how are you growing your email list with potential clients as a service provider?

By Lex Roman

/ 26 May 2026

Ask The Legends: What's working for growing an email list with potential clients?

Ask The Legends: Where do you market a lead magnet?

I want to market outside my existing audience. What other channels should I consider?

By Lex Roman

/ 26 May 2026

Ask The Legends: Where do you market a lead magnet?

Ask The Legends: How do you think about competition?

I used to worry about competition a lot. I worry about it less now, but wonder if there's a smarter way to think about my competitors.

By Lex Roman

/ 25 May 2026

Ask The Legends: How do you think about competition?

Ask The Legends: How do you bring your audience along in a pivot?

When pivoting your business, how much do you think is helpful to share about why you’re leaving your old focus behind?

By Lex Roman

/ 24 May 2026

Ask The Legends: How do you bring your audience along in a pivot?

We've got something to say: Revenue Rulebreaker's editorial direction in 2026

What kinds of stories you can expect from Rulebreaker right now

By Lex Roman

/ 23 May 2026

I've got something to say Strangers with Candy meme

Ask The Legends: Gimme a song that helps you chill after a long day.

Share a song for the Legends playlist

By Lex Roman

/ 23 May 2026

Ask The Legends: Gimme a song that helps you chill after a long day.

Ask The Legends: Best channels that aren't social media?

I'm over IG. My email list is small. My goal is to call in new clients. What channels or methods should I be looking at?

By Lex Roman

/ 22 May 2026

Ask The Legends: Best channels that aren't social media?

Make fun of LinkedIn all you want but it's making me money

Here's the 4 ways to get clients from LinkedIn if you have no following or if your posts aren't working

By Lex Roman

/ 21 May 2026