The question:
Should I offer a monthly option for my newsletter subscription, or only annual?
The context:
I’ve seen (convincing) advice that funneling newsletter peeps into an annual subscription is better long-term than offering a super-cheap monthly sub option with lots of churn. I get it! But does having only an annual option (as I currently do) present too high of a barrier for conversions?
Note from Lex: This question was submitted anonymously, but I'd also love to hear from membership operators on this. Disclose which you are (newsletter operator or membership operator) for clarity in the comments!
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