The question:
Where do you market a lead magnet?
The context:
I am working on a series of data insights-rich slide decks to serve as lead magnets for Climate Proof – my B2B publication on adaptation finance, tech, and policy. My question: how best to 'market' these outside my existing audience? I use LinkedIn a lot. What other channels should I consider, and how do I make sure the lead magnets actually lead to subscriptions?
Today's question was posed by Legend Louie Woodall.
This question is part of our Ask The Legends Series. Legends are invited to answer in the comments. Just sign in and comment on this post. Your experience helps our community and some of your quotes will be featured in our newsletter for added visibility.
