Lex Roman

Lex Roman

Lex Roman is the primary writer and publisher behind Revenue Rulebreaker. They study how solopreneurs make money so you can learn and try new things and stay in business longer. When not writing, they're at the movies.

226 posts

Assorted beefs

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Assorted beefs

A running log of people and companies I have beef with.

Lex Roman May 27, 2025 5 min read

Travel Blog: Everyone's wrong about Bogotá

Travel Blog: Everyone's wrong about Bogotá

Why I love the city that everyone hates along with my recommendations if you visit

Lex Roman May 25, 2025 11 min read

Newsletter dirtbags

Work Styles

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Newsletter dirtbags

Making room for chilling the fuck out in a world of hustle mania

Lex Roman May 25, 2025 4 min read

Want to start a community? Here's how I turned mine around

Recurring Revenue

Want to start a community? Here's how I turned mine around

I shut down my membership, then started a real community. What's working now and what to pay attention to if you're building a community or membership.

Lex Roman May 23, 2025 9 min read

Where you work: work from home, coworking space, dedicated office, coffee shops and parents basement

Work Styles

Where you work (and what it says about you)

Deprogramming from the external and internal perception of my workplace

Lex Roman May 20, 2025 5 min read

I'm gonna go sponsorless this summer

Sponsorships

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I'm gonna go sponsorless this summer

Can affiliate income outweigh a sponsorship? Let's find out!

Lex Roman May 19, 2025 5 min read

Loose Ties Scavenger Hunt

Legends

Legend Status, Legends Lifetime and Legends Partner Status tiers

Loose Ties Scavenger Hunt

Turns out a small connection can lead to big things

Lex Roman May 11, 2025 18 min read

Choose your level of selling out

Thanks, I Hate It

Choose your level of selling out

Whose money is ok to take? You get to decide!

Lex Roman May 3, 2025 6 min read

I made a mess of this

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I made a mess of this

Building a better home for Revenue Rulebreaker

Lex Roman Apr 14, 2025 5 min read

How Substack steals your audience and your revenue

Email and Newsletters

How Substack steals your audience and your revenue

They're not just bad for humanity. They're bad for business.

Lex Roman Apr 5, 2025 10 min read

The lifechanging difference between $9 and $499

Recurring Revenue

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The lifechanging difference between $9 and $499

Subscription pricing and how it affects your ability to deliver

Lex Roman Mar 30, 2025 6 min read

Free Posts

Audience Hackers vs Craftsmen

The false choice between writing and business

Lex Roman Mar 8, 2025 4 min read

Revenue Rulebreaker by Lex Roman

How solopreneurs make a living. We take you behind the scenes of real small businesses and inside the stories of struggle, vulnerability and triumph of building something that is uniquely yours.