Thanks, I Hate It

Choose your level of selling out

Whose money is ok to take? You get to decide!

Lex Roman May 3, 2025 6 min read

paid

I made a mess of this

Building a better home for Revenue Rulebreaker

Lex Roman Apr 14, 2025 5 min read

Email and Newsletters

How Substack steals your audience and your revenue

They're not just bad for humanity. They're bad for business.

Lex Roman Apr 5, 2025 10 min read

Recurring Revenue

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The lifechanging difference between $9 and $499

Subscription pricing and how it affects your ability to deliver

Lex Roman Mar 30, 2025 6 min read

Free Posts

Audience Hackers vs Craftsmen

The false choice between writing and business

Lex Roman Mar 8, 2025 4 min read

Recurring Revenue

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I'm gonna start bundling some stuff

Subscription bundles aren't just for Disney. My latest experiments in bundling media subscriptions.

Lex Roman Mar 3, 2025 5 min read

Recurring Revenue

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You gotta automate that

200 paid subscribers are gonna need a better system

Lex Roman Feb 11, 2025 6 min read

Sponsorships

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How I pitched my partners for 2025

The pitch, proposal and sales process that successfully landed me two fantastic partners

Lex Roman Jan 29, 2025 6 min read

Now That’s What I Call Growth

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I'm sick of writing hooks

How will the list grow when I'm so bad at social media?

Lex Roman Jan 12, 2025 8 min read

Low Energy Leads

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Cold emails that worked for me and why

I love sending a cold email to the right person. Here's what's worked for me.

Lex Roman Jan 8, 2025 11 min read

Inside Revenue Rulebreaker

Why I’m teaming up with Outpost to help you make more money this year

The backstory behind my 2025 partnership and what it means for you

Lex Roman Jan 8, 2025 3 min read

Yearly and Quarterly Reports

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I spent WHAT on WHAT?!

New year, new budget. Income and expense breakdown for 2025.

Lex Roman Dec 27, 2024 7 min read