Tools - Revenue Rulebreaker by Lex Roman

Silicon Valley meme "why didn't you write your code?"

Thanks, I Hate It

paid

I'm starting to think "learn to code" was good advice. Step into the era of cottage code.

It's time to consider whether we need to bring more of our tech in-house.

Lex Roman Jul 19, 2026 6 min read

Why customers are bailing on the once beloved ThriveCart

Everybody's Talking About

Customers are bailing on the once beloved ThriveCart. The downtime is one thing. It's the communication that's the problem.

ThriveCart was down for several hours on Friday without warning, causing customers to lose sales and make moves to exit the declining platform. The problems started a couple years ago, coinciding with a $35M investment from private equity.

Lex Roman Jul 4, 2026 8 min read

Digital Products

Best Gumroad alternative: Why I switched to Payhip to sell digital products

High fees? Slow payouts? No content hosting? This is why I moved my digital product shop to Payhip and everything I love about them.

Lex Roman May 13, 2026 8 min read

Everybody's Talking About

beehiiv's CEO backs a MAGA candidate but don't pack your bags just yet.

Tyler Denk, CEO of beehiiv, endorsed MAGA candidate Spencer Pratt in the LA mayor race on Instagram. We knew this was coming. But it's not anything like what's happening at Substack.

Lex Roman May 13, 2026 4 min read