Lex Roman

Lex Roman is the primary writer and publisher behind Revenue Rulebreaker. They study how solopreneurs make money so you can learn and try new things and stay in business longer. When not writing, they're at the movies.

Ask The Legends: How do you handle LinkedIn with multiple audiences or businesses?

LinkedIn only lets you have one profile, but what do you do if you have multiple personas?

By Lex Roman

/ 15 Jul 2026

Ask The Legends: How do you handle LinkedIn with multiple audiences or businesses?

Stripe makes a play to buy PayPal with their private equity buddy. It's time for us to wake up to how much power they have.

By Lex Roman

/ 15 Jul 2026

Thelma and Louise convertible with three people in it labeled stripe, advent and paypal. We're trailing behind in the dust

Should you add "Fractional" to your title?

Fractional executives and consultants share how it helps or hurts when finding, booking and working with clients

By Lex Roman

/ 12 Jul 2026

Should you add "Fractional" to your title to find the right clients? Legos with fractional executives in the holes

Ask The Legends: How do you make the most of a conference?

We all know conferences are good for making new connections but I'm curious how you make the most of the opportunity.

By Lex Roman

/ 12 Jul 2026

Ask The Legends: How do you make the most of a conference?

Best of small business news: Week of July 6-10

Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary

By Lex Roman

/ 11 Jul 2026

Best of small business news: Week of July 6-10

Ghost broke our beautiful gift links :/

It was nice while it lasted. Hopefully, it will come back soon.

By Lex Roman

/ 7 Jul 2026

Ask The Legends: Does adding "fractional" to your title help or hurt?

I want to hear about your experience using it or losing it.

By Lex Roman

/ 5 Jul 2026

Ask The Legends: Does adding "fractional" to your title help or hurt?

How's the business doing? Quarter in review (Q2 2026)

A look inside how Revenue Rulebreaker is running with revenue, expenses, wins and failures of the second quarter of 2026

By Lex Roman

/ 5 Jul 2026

How's the business doing? Quarter in review (Q2 2026)

Best of small business news: Week of June 29-July 3

Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary

By Lex Roman

/ 4 Jul 2026

Best of small business news: Week of June 29-July 3

Customers are bailing on the once beloved ThriveCart. The downtime is one thing. It's the communication that's the problem.

ThriveCart was down for several hours on Friday without warning, causing customers to lose sales and make moves to exit the declining platform. The problems started a couple years ago, coinciding with a $35M investment from private equity.

By Lex Roman

/ 4 Jul 2026

Why customers are bailing on the once beloved ThriveCart

Flodesk releases Studio, an AI-powered email builder they say runs on human-created design. What does that mean?

Flodesk users are overflowing with excitement about this latest release but I have questions about what human-created design means in the context of an AI tool.

By Lex Roman

/ 30 Jun 2026

Flodesk releases Studio, an AI-powered email builder they say runs on human-created design. What does that mean?

Small business news: Week of June 22-26

Daily recaps of important stories, trends and updates from the small business scene

By Lex Roman

/ 28 Jun 2026