The question:
How do you handle LinkedIn with multiple audiences or businesses?
The context:
For those of you who are both employed and running a business, how do you approach LinkedIn?
I'm an artist, podcast host, and film industry professional. I want to continue working in film, but I'm also realizing that some of my skills and experience could translate into adjacent industries like advertising, marketing, creative strategy, communications, or community engagement.
Because of that, I feel stuck when it comes to LinkedIn. I'm not sure what to post, who I'm talking to, or how to balance multiple goals on one profile.
Do you focus on the work you're currently doing, the work you want to do next, or a mix of both? How do you connect with people when you have multiple audiences and potential career paths but only one LinkedIn presence?
I'd love to hear how others navigate this.
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