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Ask The Legends: How do I get my newsletter CPA down?

I've got Meta ads dialed in, but would love to hear tips on getting my cost per acquisition down

Ask The Legends: How do I get my newsletter CPA down?

The question:

How do I get my newsletter CPA down?

The context:

I've grown my local newsletter in Charleston SC, CHS Happenings, from 0 to 11,500 subscribers in the last 2.5 years, mainly through Meta ads. While I feel like I've dialed in Meta ads pretty well, I'm always open to learning more and would love to learn tips and best practices from fellow Legends who are well-versed. —Asked by Legend Jimmy Farrell

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Lex Roman

Lex Roman

Lex Roman is the primary writer and publisher behind Revenue Rulebreaker. They study how solopreneurs make money so you can learn and try new things and stay in business longer. When not writing, they're at the movies.

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