Thanks, I Hate It / Google doesn't care about your website. Should you still care about SEO? Google's new default AI experience changes how you show up in the search engine, forcing small business owners to decide whether or not it's time to get on board with the bots By Lex Roman / 4 Jun 2026
Ask The Legends / Ask The Legends: How do you handle life emergencies? If you have an unexpected illness or family emergency, how do you plan for or handle those emergencies in your business? By Lex Roman / 4 Jun 2026
Ask The Legends / Ask The Legends: Which tools do you consider indispensable? I used to be drowning in SaaS tool subscriptions but I've cut way back this year. I want to hear about the tools that pay for themselves. By Lex Roman / 3 Jun 2026
Low Energy Leads / Paid-only / 22 ways to find clients WITHOUT social media You don't need social media to find clients. In fact, you might have 22 faster ways to reach them without it. By Lex Roman / 2 Jun 2026
Ask The Legends / Ask The Legends: How does being queer affect how you run your business? I'm curious how your queer identity has affected the type of business you run, how you operate your business or how you market By Lex Roman / 2 Jun 2026
Ask The Legends / Ask The Legends: What's the best investment you've made in your business? There's so many expenses in business. But what investment has been most worthwhile for you? By Lex Roman / 1 Jun 2026
Now That’s What I Call Growth / Paid-only / Paid ads are for people with money to burn and a high tolerance for fucking around to find out Before you give your money to Facebook, LinkedIn or Google, know the minimum buy-in for seeing a return on your paid ad campaign By Lex Roman / 31 May 2026
Ask The Legends / Ask The Legends: If your job was a game, what would it be called? Pick part of your job that you do regularly and turn it into a game. Imagine it on the shelf at Toys-R-Us (RIP) By Lex Roman / 31 May 2026
Ask The Legends / Ask The Legends: How do you collect testimonials? I want to integrate testimonials into my workflow but I also want them to be detailed and useful. What process has worked for you? By Lex Roman / 30 May 2026
Ask The Legends / Ask The Legends: Should I offer a monthly option for my newsletter subscription? I’ve seen (convincing) advice that annual subscriptions are better long-term but is that limiting who might join? By Lex Roman / 27 May 2026
Ask The Legends / Ask The Legends: What's working for growing an email list with potential clients? We've talked about newsletter growth, but how are you growing your email list with potential clients as a service provider? By Lex Roman / 26 May 2026
Ask The Legends / Ask The Legends: Where do you market a lead magnet? I want to market outside my existing audience. What other channels should I consider? By Lex Roman / 26 May 2026
