Lex Roman

Lex Roman is the primary writer and publisher behind Revenue Rulebreaker. They study how solopreneurs make money so you can learn and try new things and stay in business longer. When not writing, they're at the movies.

Don't want to run a sale for Black Friday? Here's what else creative entrepreneurs are doing for the holidays

Fresh ideas for packaging and promoting your work this holiday season featuring over 20 creative business owners who don't just cut prices

By Lex Roman

/ 20 Sep 2026

Black Friday: Some people run sales. Others...get creative.

Ask The Legends: What's working for you on LinkedIn?

Everyone's always mad at LinkedIn, so what's working right now *for you* to find clients or opportunities there?

By Lex Roman

/ 19 Sep 2026

Ask The Legends: What's working for you on LinkedIn?

Ask The Legends: How far in advance do you book clients?

It's great to be booked out, but what do you do when it starts to get too far ahead to feel comfortable?

By Lex Roman

/ 17 Sep 2026

Help me find Buried Treasure: Stories of businesses that found unexpected revenue sources

I'm looking for stories about tiny businesses striking out and then striking gold

By Lex Roman

/ 16 Sep 2026

Help me find Buried Treasure: Stories of businesses that found unexpected revenue sources

Fall Events Season Pass 2026: Everything you wanted to know

A Season Pass gets you access to events from September 10 through November 30 and all recordings.

By Lex Roman

/ 15 Sep 2026

What you need to know in online business news: Week of September 14

Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary

By Lex Roman

/ 14 Sep 2026

What you need to know in online business news: Week of September 14

Legends Plug-in Session (Legends Only)

Plug-in to Legends for the first time or after time away!

By Lex Roman

/ 14 Sep 2026

Should you bother with Black Friday as a service provider?

Holiday sales seem like a fun way to make cash, but they only work if you design them for your audience. Here's how to be strategic with your holiday promotions.

By Lex Roman

/ 13 Sep 2026

Should you bother with Black Friday as a service provider?

Ask The Legends: What's your dream destination for a business trip?

Where in the world are you hoping your business takes you in the next year?

By Lex Roman

/ 13 Sep 2026

Ask The Legends: What's your dream destination for a business trip?

Baby latch on to me: Nathan Fielder, Elizabeth Holmes and the constant chase to stay relevant

What keeps you relevant is your proximity to other relevant people.

By Lex Roman

/ 10 Sep 2026

Nathan Fielder and Elizabeth Holmes stare at each other in their new documentary

Ask The Legends: Are there any types of clients that are off limits?

I'm curious if you have types of clients you wouldn't ever work with

By Lex Roman

/ 10 Sep 2026

Ask The Legends: Are there any types of clients that are off limits?

Best of small business news: Week of September 7-11

Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary

By Lex Roman

/ 7 Sep 2026

Best of small business news: Week of September 7-11