Lex Roman

Lex Roman is the primary writer and publisher behind Revenue Rulebreaker. They study how solopreneurs make money so you can learn and try new things and stay in business longer. When not writing, they're at the movies.

198 posts

Legends

Legend Status, Legends Partner Status and Legends Lifetime tiers

New perk unlocked: Free Legends classified ads

New fun ways to promote your stuff with Legends classifieds

Lex Roman May 12, 2026 2 min read

Open Mic

Open mic: Are you team organic or team paid growth?

Share how you think about organic vs paid growth when it comes to building your audience

Lex Roman May 9, 2026 1 min read

Audience Growth

This is how our community is growing their newsletter lists

The number one question I get asked is "how do I grow my newsletter?" so I asked our community and here's what you said.

Lex Roman May 3, 2026 11 min read

Open Mic

Are you over-monetizing your audience? How do you know?!

Share how you think about balancing sales with trustbuilding activities

Lex Roman Apr 25, 2026 1 min read

Rulebreaker book club with Sponsor Magnet book on cover

Community Events

Announcing: The Rulebreaker Book Club!

Come read fun business books with us and talk about how to apply them to your work. Non-fiction FTW!

Lex Roman Apr 24, 2026 2 min read

Email and Newsletters

You need a newsletter landing page

If you have a newsletter, you need a newsletter landing page. Stop making people dig around for where to sign up and get your visitors on your list! Here's what you should include

Lex Roman Apr 22, 2026 6 min read