Lex Roman

Lex Roman is the primary writer and publisher behind Revenue Rulebreaker. They study how solopreneurs make money so you can learn and try new things and stay in business longer. When not writing, they're at the movies.

Collaboration requests: Find Legends to collaborate with!

By Lex Roman

/ 29 Jul 2026

Collaboration requests: Find Legends to collaborate with!

Convert Clients From Your Emails with Lex (Fall Event Series)

You've heard people convert clients via email but you've never experienced it. Where is this mythical land of selling from email? It's right here!

By Lex Roman

/ 29 Jul 2026

Convert Clients From Your Emails with Lex (Fall Event Series)

Seeds and Summits: Metabolize Your Month with Lex (Fall Event Series)

You'll leave this session with a concrete idea of what's working for you, a mood boost from celebrating wins and a momentum acceleration from your peers.

By Lex Roman

/ 28 Jul 2026

Seeds and Summits: Metabolize Your Month with Lex (Fall Event Series)

Q4 Earnings Call: How's Revenue Rulebreaker doing?

Open to all paid subscribers and tip jar contributors

By Lex Roman

/ 26 Jul 2026

Q4 Earnings Call: How's Revenue Rulebreaker doing?

Generating a living wage is hard enough. How the hell do entrepreneurs save for retirement?

A starting (or restarting) guide for self-employed people who need a little motivation and inspiration for how your retirement could look

By Lex Roman

/ 26 Jul 2026

I have enough money in my 401k to retire today...as long as I die by the end of the month

Ask The Legends: What does your summer schedule look like?

For most of us, it tends to be a slower period in business. Are you choosing to work less or operating at full speed?

By Lex Roman

/ 26 Jul 2026

Ask The Legends: What does your summer schedule look like?

Best of small business news: Week of July 20-24

Daily recaps of important stories, trends and updates from the small business scene with my fiery commentary

By Lex Roman

/ 24 Jul 2026

Best of small business news: Week of July 20-24

Squarespace walks back their pricing increase saying it was an "internal error" LOL OK

Nevermind the immense customer backlash this price hike generated. It was all just a mistake, Squarespace says.

By Lex Roman

/ 24 Jul 2026

Admit listening to customers vs pretend it was a mistake with Squarespace veering off the road

Patreon is killing your business...and maybe their own

Prepare to weather a storm of minor inconveniences

By Lex Roman

/ 23 Jul 2026

Patreon is killing your business...and maybe their own

Ask The Legends: How do you save for retirement as a self-employed person?

What strategies, tools or people have you've leaned on to start saving

By Lex Roman

/ 22 Jul 2026

How do you save for retirement as a self-employed person?

I'm starting to think "learn to code" was good advice. Step into the era of cottage code.

It's time to consider whether we need to bring more of our tech in-house.

By Lex Roman

/ 19 Jul 2026

Silicon Valley meme "why didn't you write your code?"

Ask The Legends: What's the role of your website?

Squarespace raised prices this week and it has a lot of us asking if it's time to rethink our websites

By Lex Roman

/ 18 Jul 2026

Ask The Legends: What's the role of your website?