Subscriptions and Memberships

Why I want to move from membership to subscription

Not all MRR is created equal. Here's the kind I'm most interested in.
Lex Roman 5 min read
Why I want to move from membership to subscription

I’m extremely jealous of Jason Levin.

A couple weeks ago, I tweeted this into the abyss:

“Got a newsletter business idea for you: this week’s memes”

In less than an hour, a dude I don’t know replied:

“I think this is what @iamjasonlevin is doing, essentially”

👀👀👀 

What is Jason doing and why am I so jealous?

He runs a subscription called Meme Alerts. It’s $6.90/month and it has three features:

1) Daily email with new trending memes
2) Google slides so you can make your own memes
3) Archive of all past memes

Talk about an easy model to deliver on!

I wish I’d thought of it (oh wait I did, but a little late and I don’t think I could be nearly as ruthless as Jason is about it 😜). I love the simplicity of the concept and his execution.

The low expectations of a low cost subscription call to me as a repeat overdeliverer.

I wound down my high touch membership a couple months ago. Of course, I miss the incredible members and the financial stability but I don’t miss how complex it was to run.

Memberships are hard. Subscriptions are easier. Why? We’re gonna get into it in today’s issue.

Revenue Rulebreaker

Behind the scenes newsletter about Lex's adventures in recurring revenue. Shipped hot and sent with flavor.

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