You may have noticed a lot of people talking about Google Analytics this week.
Long story short, Google changed over to a new version of analytics called Google Analytics 4.
They announced that change a few years back, but as of this week, the previous version of GA is no longer available to use.
It’s a great time to check in on your website analytics, make sure it’s still tracking as you expect and consider whether it’s time to switch to an easier tool.
