Money Trail: A Revenue Rulebreaker podcast *coming soon*

We are bringing back the pod and giving it a whole new story to tell about the hidden interests behind tools and platforms small business owners rely on
Money Trail: A Revenue Rulebreaker podcast coming soon

I am raising funds to produce the first season of Money Trail, a podcast that examines the tools we depend on to find out who we can trust in our technocratic world.

Each episode will deep dive into tools we use (Squarespace, Substack, ThriveCart are first on my list) to dig into the flow of money and power responsible for the feature thrash we see on the surface. Is all venture backed-tech bad? What are the warning signs you should watch out for? Who can you turn to when you're sick of platform hopping? I'll invite the Legends to guest host with me as we unravel where the money came from, where it's going and how it's going to affect our businesses. The answer to "but where should I take my business" becomes a lot more clear when we follow the money and understand the players.

Money Trail is a narrative podcast in the style of Normal Gossip or If Books Could Kill. It requires a fair bit of research and writing to prep the episodes for production, hence running a crowdfunding campaign.

$4k raises enough for me to produce an 8 episode first season. My goal is to publish the first season by the end of 2026.

Why become a backer of Money Trail? Here's the perks!
🎁 All levels: Invite to my next Earnings Call + your name listed as a backer on the podcast website
🎁 $50+ Everything above + access to Secret Show Notes
🎁 $100+ Everything above + first dibs on the guest hosting application
🎁 $200+ Everything above + your name read aloud at the end of every episode
🎁 $500+ Everything above + a featured ad in two episodes

Contribute on my Ko-fi page.

Money Trail will launch on the same feed as Low Energy Leads, my former podcast. Subscribe to the feed and/or listen to past episodes of Low Energy Leads while you wait for Money Trail to go live wherever you get your podcasts.

Money Trail is backed by

  • Maigen Thomas
  • Pame Barba
  • Zach Bolton
  • Brian Kerr

Become a backer of Money Trail!

Revenue Rulebreaker by Lex Roman

News, stories and events on how solopreneurs make money. What you need to know to grow your small business through wild times. Get useful advice, relatable vulnerability and encouraging camaraderie.

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