Ask The Legends

Ask The Legends: How does being queer affect how you run your business?

I'm curious how your queer identity has affected the type of business you run, how you operate your business or how you market

Lex Roman Jun 2, 2026 1 min read

Ask The Legends

Ask The Legends: What's the best investment you've made in your business?

There's so many expenses in business. But what investment has been most worthwhile for you?

Lex Roman Jun 1, 2026 1 min read

Now That’s What I Call Growth

paid

Paid ads are for people with money to burn and a high tolerance for fucking around to find out

Before you give your money to Facebook, LinkedIn or Google, know the minimum buy-in for seeing a return on your paid ad campaign

Lex Roman May 31, 2026 8 min read

Ask The Legends

Ask The Legends: If your job was a game, what would it be called?

Pick part of your job that you do regularly and turn it into a game. Imagine it on the shelf at Toys-R-Us (RIP)

Lex Roman May 31, 2026 1 min read

Ask The Legends

Ask The Legends: How do you collect testimonials?

I want to integrate testimonials into my workflow but I also want them to be detailed and useful. What process has worked for you?

Lex Roman May 30, 2026 1 min read

Ask The Legends

Ask The Legends: Should I offer a monthly option for my newsletter subscription?

I’ve seen (convincing) advice that annual subscriptions are better long-term but is that limiting who might join?

Lex Roman May 27, 2026 1 min read

Ask The Legends

Ask The Legends: What's working for growing an email list with potential clients?

We've talked about newsletter growth, but how are you growing your email list with potential clients as a service provider?

Lex Roman May 26, 2026 1 min read

Ask The Legends

Ask The Legends: Where do you market a lead magnet?

I want to market outside my existing audience. What other channels should I consider?

Lex Roman May 26, 2026 1 min read

Ask The Legends

Ask The Legends: How do you think about competition?

I used to worry about competition a lot. I worry about it less now, but wonder if there's a smarter way to think about my competitors.

Lex Roman May 25, 2026 1 min read

Ask The Legends

Ask The Legends: How do you bring your audience along in a pivot?

When pivoting your business, how much do you think is helpful to share about why you’re leaving your old focus behind?

Lex Roman May 24, 2026 1 min read

Inside Revenue Rulebreaker

We've got something to say: Revenue Rulebreaker's editorial direction in 2026

What kinds of stories you can expect from Rulebreaker right now

Lex Roman May 23, 2026 5 min read

Ask The Legends

Ask The Legends: Gimme a song that helps you chill after a long day.

Share a song for the Legends playlist

Lex Roman May 23, 2026