Subscriptions and Memberships

Launching and growing a membership when you're bad at marketing

You can be wrong a lot as long as you learn quick
Lex Roman 2 min read

In summer of 2022, Growthtrackers was launched with a hope and a prayer.

I say that because I was wrong about SO MUCH, it’s amazing this program still exists today. Not only that, but it’s growing.

Growthtrackers is my membership program. It’s a growth marketing experimentation home for creatives who are testing and optimizing what will get them leads and sales.

It’s super fun to run. But it’s also been quite a learning curve.

Revenue Rulebreaker

Behind the scenes newsletter about Lex's adventures in recurring revenue. Shipped hot and sent with flavor.

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