Reaching your desired audience is the chief job of any entrepreneur.
It doesn't matter how long you've been in business. Marketing techniques change every year and how you find new people for your newsletter, your services, your products, your events changes too. How much reach you need corresponds to what you offer and how you price. The higher priced you are, usually the less reach you need. The lower priced, the more reach required.
So I'm curious—what's working for you in this season of business to grow your audience reach?
You can share where your newsletter growth comes from, which social channels are paying off, how you use speaking to find new clients or any other channel or technique that is working to help you find fresh connections.
Sound off in the comments below. I might follow up with you for an upcoming story on audience growth for our May edition.
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