The Business Underdog Bundle is NOW LIVE! Get 50% off Revenue Rulebreaker and Hype Yourself

If you've been thinking maybe I'll subscribe to Lex's thing, today is the day to do it. I know that sounds gimmicky, so let me explain.

I launched Revenue Rulebreaker two years ago with far too much optimism. I never planned for it to be big or even really public. It was a secret at first.

I had just shut down my membership (a.k.a. my income) and I didn't know what I was going to do next, so I did what all Americans do when they're lost: I went to Mexico. And I started a newsletter about it. I know, I know, I cringe at my own basic-ary. In my defense, I grew up in the suburbs.

My original 15 readers will recall when I spent three days documenting the cockroach who had moved in to my cold concrete rental room. Eventually, I lured it outside with some off-brand cocoa crispies. Those were truly scintillating posts. The stuff Substack navelgazers fawn over 😉

When I got home, I did a short contract for a startup which was a DISASTER and I realized I couldn't return to client work full time. I kept coming back to this question: Could I make all the content marketing I was producing an actual media brand?

At the time, I had a podcast, a newsletter, a YouTube and an event series—all of which people seemed to enjoy—and it felt like this could be it's own business. Not just a funnel to other stuff.

So I repackaged it and launched it with a paid subscription called Legends. 40 people joined me during the launch. They are the original Lifetime Legends and they are the reason I am still here.

The line between keep going and stop forever is razor fucking thin.

I have good days and bad days. Hearing from Legends that they've gotten a new client referred through our network or that they released a podcast together or that a story I wrote helped them land their first sponsor. Those wins are what I live for. They are votes for keep going.

But then again, there's the hundreds of people constantly telling me this business shouldn't be working. There's my own self-doubt about my skill as a writer and as a community builder. There's the weeks we go without gaining any new Legends or months we go without sponsorships supplementing our income. Last month, for the first time since I started this, I took on a client again. I don't say that so you feel bad for me. I say it because, when I have to make money elsewhere, I'm forced to spend less time working for you. Less time introducing you, less time promoting you, less time writing for you, less time hosting events for you, less time building something for you. And we have to cut stuff like guest contributors which is a bummer.

No one understands this self-imposed terror better than Lucy Werner.

Lucy accidentally deleted her bestselling Substack last year and they wouldn't help her get it back. Her main income. Gone. Overnight.

That's actually how Lucy and I met. Because she switched to Ghost—the same platform I use—to rebuild her business from scratch.

Lucy and I have more than our platform in common. We are both indie business champions who write about what makes tiny companies work. We are both audience-backed by our fellow entrepreneurs who believe, like we do, that we have to band together if we stand any fucking chance of surviving the Altman-Bezos-Ellison-Musk-Zuckerberg hellscape. We both come from the business side—Lucy from PR, me from growth marketing—into the world of media.

Our publications and communities are distinct but complementary. Lucy leans more towards promotion opportunities and storytelling and her audience leans more European. I lean more towards revenue opportunities and experimentation and my audience leans more North American. Together, our communities include over 500 tiny business owners and we're on a mission to add 100 more this week.

So, why would you join us now? Because we are offering a 2-for-1 discount. The best deal we have ever offered and the lowest discount you can get on Legends this year.

For the price of one, you get both the Legends Network AND The Hype community for an entire year. That includes all access to our publications too. Lucy and my subscriptions are normally $198 combined, but today and tomorrow, you can get them for $99 USD. HALF OFF. Better yet, it's a one time charge. Not a subscription. You'll decide at the end of the year if you want to continue.

That's a full year of:

• Events and classes on promoting yourself with Lucy
• Mixers and collaborations with me
• Pitch guides complete with contacts for press and speaking from Lucy
• Stories about how other entrepreneurs are making money from me
• A clever, generous community hyping each other and accountability with Lucy
• A network of creative entrepreneurs co-promoting and boosting each other with me
• Feeling warm and fuzzy helping your fellow indie business owners stay in business
• AND SO MUCH MORE!!!

If community-fueled growth is part of your marketing strategy OR if you just want to see people like me and Lucy keep going, you should join us TODAY for 50% off.

This 50% discount expires end of day tomorrow. It drops lower on Thursday and by Sunday, the bundle is gone baby gone so take us up on this FAST if you want in. You have less than 48 hours to get this deal.

I'm putting a few FAQs below and don't hesitate to hit reply if you've got questions. This whole bundle thing is pretty new. We are the first business publishers to use it. Help make it a wild success!

🎲 Lex

P.S. Here's the schedule for this week:

• Today and tomorrow: 50% off the bundle
• Thursday and Friday: 30% off the bundle
• Saturday: 20% off the bundle
• Sunday: Back to normal (no more bundle 😢)

You will hear from me every day this week, so if this isn't for you, you can either unsubscribe or ride through it with us. We'll be back to regularly scheduled programming and pricing this Sunday.

Frequently Asked Questions

What is this bundle?

Lucy Werner of Hype Yourself and I are offering a 2-for-1 discount on our annual subscriptions next week only. Bundle buyers will get a year's worth of access to The Hype community + The Legends Network for $99 USD.

Two communities and two indie publications serving micro business owners worldwide (Lucy's community leans more Europe and mine leans more North America.) You get both for the price of one! Or in the case of existing contributors, you get the other one HALF OFF.

What if you're already a paid subscriber?

If you're already an existing paid subscriber of mine, you can get just Lucy's community at 50% off. The cost will be $49.50 USD.

The software will detect any paid subscription and adjust the cost for you (meaning remove Revenue Rulebreaker entirely and just have you pay for Lucy's community.)

What if the bundle doesn't adjust the cost properly?

Make sure you use your paid subscriber email so the system knows to discount it for you. If that doesn't work, ping me (lex@lexroman.com) and I'll see if I can fix it.

Otherwise, go ahead and process it and I'll refund you from my side. This is brand new software we're using, only tested on a couple other bundles before us.

What if I don't have time to do community stuff?

You're getting a whole lot more than that. In my case, we're about to unlock free ads for Legends this month so you'll be able to plug your shit for free. I also give regular shoutouts to Legends on the newsletter which can drive signups, listeners, sales and more for you. Lucy and I both produce subscriber-only issues which will be emailed to you too. Just one story or shoutout could pay you back. This is a place for believers who want to be part of a better future for small business!

When is this available?

The discount schedule goes like this:

• May 12-13: 50% off both memberships ($99 USD/$49.50 for existing Legends)
• May 14-15: 30% off both memberships ($138.60 USD/$69.30 for existing Legends)
• May 16: 20% off both memberships ($158.40 USD/$79.20 for existing Legends)
• May 17: Back to normal pricing/no more bundle ($198 USD)

Lex, I just joined you. Why the hell did I pay more?

Because you are a supreme rockstar who believes in supporting indie publishers! Naw just kidding. If you just joined Legends in the last 10 days and you want to take part in the bundle, just forward me your bundle receipt once you buy it and I'll refund you the difference you paid me.

If that doesn't apply, please know that your investments in this project are what keeps it running, keeps us paying guest contributors, keeps events low cost or free and keeps me available to promote your businesses. Thank you for being part of Rulebreaker and Legends and for investing in this work.

Can I tell people about this?

We'd love it if you did! This is a GREAT TIME TO REFER YOUR FRIENDS. They'll get the biggest discount all year and I'm still paying referral bonuses during the bundle. $10 a Legend fancy latte money. When you see their name come through on the list of Legends or in Tuesday's email, just tell me you referred them. I LOVE REWARDING REFERRALS BECAUSE I LOVE REFERRALS so don't hesitate to tell me. Forward this email or repost our posts (Lucy's on Instagram or mine on LinkedIn.) You can also use the beautiful promo guide Lucy made and grab messaging or ridiculous memes.