Recurring Revenue

Launching and growing a membership when you're bad at marketing

You can be wrong a lot as long as you learn quick
Lex Roman 2 min read

In summer of 2022, Growthtrackers was launched with a hope and a prayer.

I say that because I was wrong about SO MUCH, it’s amazing this program still exists today. Not only that, but it’s growing.

Growthtrackers is my membership program. It’s a growth marketing experimentation home for creatives who are testing and optimizing what will get them leads and sales.

It’s super fun to run. But it’s also been quite a learning curve.

Revenue Rulebreaker by Lex Roman

News, stories and events on how solopreneurs make money. What you need to know to grow your small business through wild times. Get useful advice, relatable vulnerability and encouraging camaraderie.

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