I know, I know. You’re tired of hearing people announce their departure from social media. After cousin Greg left Facebook for the 10th time, you lost interest.
Here’s why I wanted to make a whole episode about it: because I think small businesses give WAY TOO MUCH CREDIT to social media.
I’ve been on social since the Myspace/Friendster days. I was in college when Zuckerberg launched Facebook.
It always felt like we were riding a mechanical bull and yet, it’s never felt more unpredictable than it does right now.
