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Scaling from solo to agency with Kristina Bartold-Sorgota

Packed with gems on hiring, training, finding clients at scale, and social media
Lex Roman 2 min read

Thinking of making your first hire? Or maybe you’re wondering how to scale your amazing talents across to your current team?

Either way, you’re going to want to get to know this week’s featured guest: Kristina Bartold-Sorgota of The Social Snippet.

Kristina had a rapid rise from solo coach to successful social media agency co-owner and in our interview this week, she shared how that happened and what you can take away from her strategies and mindset.

When you have a team, you need more work to give them and not just that, but it’s got to be work they want to do! Or they’ll jump ship.

I have been working inside and alongside agencies for most of my 16+ year career and I’ve seen many examples of how business development (marketing, lead generation, sales and client experience) can play out.

But I don’t know any agency owners who talk about their client or team cultivation the way Kristina does.

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