Latest posts (Page 10)
Low Energy Leads
paid

My worst experiment ever 🤯

I was so sure my test would work, I told my boss I'd jump off a cliff if it didn't. At the time, I was working as the product growth lead at The Black Tux, an e-commerce company that sells and rents tuxedos. My task was to increase conversion to purchasing and renting. We had a lot of eyeballs com
Lex Roman 2 min read
Find Clients
paid

Slowest ways to get new leads

Do you remember those carnival games with the race horses? To play it, you choose your horse, sit down in front of a water blaster and spray as much water as you can to get your horse to come in first place. The horses move glacially slow across their wooden lanes no matter how much you blast 'em
Lex Roman 1 min read
Low Energy Leads
paid

What to do when your marketing isn't working

Have you ever wondered why your marketing strategy didn't go as planned? It can be hard to know what went wrong. Was it the channel? Was it the message? Was it the timing? And if you don't know what went wrong, it's really hard to make it better.
Lex Roman 1 min read

Revenue Rulebreaker

Stories about paid newsletters for people who don’t rely on platforms. Find community, events, classes and more.

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Revenue Rulebreaker.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.