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Here's what to do when word of mouth isn't enough

We're getting people talking about you with the Get More Referrals Challenge

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“People just talk about me.”

This was the reply I got from an entrepreneur when I asked how she was getting her leads.

Nope. That’s not it.

People don’t just talk about you. You’ve seeded some core ingredients that make this possible. Often, it’s a lot more work than you’re even aware of.

Dismissing all that work is a bit like NBA champ Steph Curry saying “I just play basketball.”