You've got the writing part down but when it comes to publishing and selling your book, you're swimming in decisions. How do you actually find an audience of readers for your new book?
Lulu and I are here to help! We're partnering to bring you an event series this October on how to sell your book as an independent author.
Lulu is a tech company that can help you publish, print, distribute and sell your book or magazine worldwide. They've helped over 2M authors find their path from manuscript to market and they've worked with lots of people you know like author Justin Moore who wrote Sponsor Magnet and Indie Author Magazine.
Lulu enables you to sell books and automate fulfillment of orders directly from your website with print-on-demand. Lulu Direct and the Lulu API make it easy to know your customers and grow your business. They can also connect you to major retail paths like Amazon and Ingram. Lulu supports authors with generous resources on how to prep books for publishing and where is most effective to sell your books. Plus, they have an expert marketplace if you need to connect with an editor or cover designer for your publication.
I've noticed more and more of the Legends are publishing their own books and magazines so we're running a series to help get your work in the hands of the people who need to read it!
Newsletter list growth as an author with M.G. Herron
Tuesday, October 6 at 2pm Eastern
Want to sell more books? You need to start building your own audience with an email list. In this session, author M.G. Herron will show you how to build your author email list from scratch using techniques like back of book calls to action, reader magnets, group promo, and freebie funnels. You'll walk away with a clear plan of where to go find your readers and how to start building your author newsletter.
About the speaker: M.G. Herron is the author of Starfighter Down, Culture Shock, and more than a dozen other novels of science fiction. His books have sold over 100,000 copies worldwide, and his work has been licensed for production by Podium Entertainment and Audible Studios. He lives in Austin, Texas with his patient wife, their four unruly kids and one loyal canine sidekick. Herron’s weekly newsletter for readers and fans is enjoyed by over 4,500 sci-fi thrill seekers. Sign up at mgherron.com/newsletter.
Using Facebook ads to sell books as an author with M.G. Herron
Tuesday, October 20 at 2pm Eastern
You wish you could find readers faster. You've tried organic methods like social media, SEO or book bundles. You're ready to step into the world of paid ads. In this session, author M.G. Herron will show you how to get started with Facebook ads for authors. You'll learn how to test creative, best practices for audience targeting and what a good return on your investment looks like for selling your books.
About the speaker: M.G. Herron is the author of Starfighter Down, Culture Shock, and more than a dozen other novels of science fiction. His books have sold over 100,000 copies worldwide, and his work has been licensed for production by Podium Entertainment and Audible Studios. He lives in Austin, Texas with his patient wife, their four unruly kids and one loyal canine sidekick. Herron’s weekly newsletter for readers and fans is enjoyed by over 4,500 sci-fi thrill seekers. Sign up at mgherron.com/newsletter.
New ways indie authors are selling their books Q&A with Matt Briel of Lulu (Free and Open to the Public)
Tuesday, October 27 at 1pm Eastern
You've got a book or you're thinking of publishing one and you're wondering where you should sell it. You know Amazon, Barnes & Nobles, and Bookshop. How are today's creators and brands rethinking book fulfillment to eliminate upfront costs? And what if I told you there's a way you can know exactly who is buying your book?
We're going to tackle these questions with the help of Lulu's CMO Matt Briel. Matt and his team have helped millions of authors publish, print and distribute their books. Indie authors can do so much more than just getting a book into major retail channels. Matt can explain why selling direct to your audience is a catalyst for your success. I'll be guiding our discussion through new ways indie authors are selling and there's plenty of time for your questions to so bring 'em!
About the guest: Matt brings nearly two decades of experience in the Media & Publishing space and excels at transforming ideas into action (and coffee into strategy). A creative entrepreneur at heart, Matt defies corporate norms, ditching the blazer and tie aesthetic for tattoos and Disney fanaticism. When he’s not obsessing over work, he spends his time with family and watching 80s movies.
Seeds and Summits: Metabolize Your Month with marketer and writer Lex Roman
Thursday, October 29 at 2pm Eastern
Seeds and Summits is a monthly session where we discuss what experiments you tried this month (seeds) and we celebrate what worked (summits). It's a heartwarming reflection session that helps you cement and celebrate progress and build on it more effectively. You'll leave this session with a concrete idea of what's working for you, a mood boost from celebrating wins and a momentum acceleration from your peers.
Leading up to this series, I'll be sharing tips on how to get started publishing with Lulu via the newsletter. Stay tuned for those and join us for these events!
More authors are choosing to go the self-published route these days because, even with the backing of a publisher, you still end up marketing and selling your book yourself. Lulu offers a soft landing for both new and experienced authors to stay focused on connecting with readers and sell books worldwide with ease. Check out their platform and make a plan to publish your next book today!
These sessions are part of our Fall Event Series. Join us through November to land paid speaking gigs, sell your books and convert clients from emails.
Get a Season Pass and come to them all! $79 for Legends. $149 for everyone else.
Lex Roman