Revenue Rulebreaker 🎲 takes you behind the scenes of Lex Roman’s adventures in recurring revenue.
Hey, I’m Lex. I’m a former tech worker turned indie growth marketer. I’ve been an entrepreneur for 5+ years and the last few years have been experimenting with memberships, subscriptions and communities. That’s what I talk about here.
Find more about my background and my other projects at lexroman.com.
How this started
I started a newsletter and podcast called Low Energy Leads in 2023 to cover different ways creatives find clients. We did 50 episodes and I wrote more than 75 guides/tips/breakdowns on the tactics. Those all live here now.
I was going to shut down Low Energy Leads in October 2024 but it was saved by the Legends, my paid contributors. I occasionally add new issues to the collection, but mostly I write what's now become Revenue Rulebreaker (the website you are on now) which covers recurring revenue (like subscriptions, communities and memberships). I also sometimes look at other revenue streams like sponsorships, digital products and speaking.
What to expect
Free subscribers can expect:
- Occasional free posts about recurring revenue
- Free previews of paid posts
Paid subscribers can expect:
- Access to the full archive on Revenue Rulebreaker, including all of Low Energy Leads
- Fresh posts on running a recurring revenue business
- Invites to special events and collaborations (Legends tier only)
- Fun surprises along the way 🎉
Featured partner
Revenue Rulebreaker is produced in partnership with Outpost publishers cooperative.
