Welcome to Revenue Rulebreaker!

The home of internet business owners making a living on their own terms

Want an income that supports your lifestyle without making you miserable at work? You're in the right place.

🎲 This is Revenue Rulebreaker, where we cover:

  • The ups and downs of owning a business
  • Finding customers, buyers and clients
  • Growing your online audience
  • How specific revenue streams work (digital products, memberships, affiliate income, sponsorships, services and more)
  • The dirtbag lifestyle and unconventional ways of business ownership

Every other Sunday, you'll get a fresh edition in your inbox with my latest take on what online business owners are toiling over and how to glide your way through it.

The newsletter is free but all of the good stuff is paywalled just for Legends.

Legends are a creative network who back this project, and in return, they are rewarded with networking, collaborations, free promotion and more.

Become a Legend now and get 20% off your first year—$79 instead of $99!

Photo of one of our mixers

🏆 Legends get:

All for $79 your first year—you get 20% off now! And it's $99/year after that.

The thing is: Business media is collapsing with everything else. Forbes is pay-to-play. So is Entrepreneur Magazine. Fast Company, Inc Magazine, TechCrunch...they're barely still around. A lot of the info we're being fed as entrepreneurs is basically a sales funnel for someone else's business. That sucks. And it's not helpful when you're trying to see clearly what's ahead for your own company.

Revenue Rulebreaker is here to offer you something more personal. Stories from entrepreneurs like you doing the kinds of things you want to be doing. "How to" guides that you can actually follow. Revenue breakdowns that give you enough information to make good decisions about your own direction.

This blog is fun, but it is also deeply practical. Readers tell me they've booked clients, sold classes, won over paid subscribers, booked sponsorships and more just from the posts behind the paywall.

Screenshot of the topics page showing the first 8 topics
Browse all the topics on the site

By the way, I'm Lex Roman. I'm a former tech worker turned blogger and I pivoted my podcast Low Energy Leads into what's now Revenue Rulebreaker.

I started my own business in 2019 doing growth consulting. I've been a service provider for many years but I got kinda sick of it and wanted to be experimenting more broadly with ways to make money (and I wanted to know everyone's secrets to how they did it too). That's how we got here.

This isn't a funnel for anything else. I'm not gonna sell you on a group program or get you to buy my smoothies. I just want to produce cool, interesting stuff you see yourself in. Captivating stories. Detailed guides. Fun events.

If you want to back this project and be part of the creative network that benefits from it, you should join us in Legends. Get 20% off your first year when you join us now.

The Revenue Rulebreaker newsletter comes out every other Sunday. You can also check the site or get the RSS for fresh stories all the time.

See you in these wild internet streets, Rulebreaker!

🎲 Lex

That's me riding an ATV in Guatemala

Revenue Rulebreaker by Lex Roman

Build your internet business one revenue stream at a time. Your trusted guide to finding customers, selling your offer and making a living from anywhere in the world with creator Lex Roman.

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