Welcome to Revenue Rulebreaker!

The home for creative business owners making a living on their own terms

Want an income that supports your lifestyle without making you miserable at work? You're in the right place.

Be part of the creative network of over 350+ entrepreneurs behind this project when you join us in Legends. Get 2 months free when you join us now.

Get Legends for $79/yr

🎲 This is Revenue Rulebreaker, where we cover:

  • The ups and downs of owning a business
  • Finding customers, buyers and clients
  • Growing your online audience
  • How specific revenue streams work (digital products, memberships, affiliate income, sponsorships, services and more)
  • The lifestyles and working styles of unconventional entrepreneurs

Three times a week, you'll get a fresh edition in your inbox with my latest take on what online business owners are toiling over and how to glide your way through it.

The newsletter is free but all of the good stuff is paywalled just for Legends.

Legends are a creative network who back this project, and in return, they are rewarded with networking, collaborations, free promotion and more.

Why Legends? What I've noticed after working with 100s of entrepreneurs over the years is that the biggest problem everyone faces is getting in front of the right audience. I have turned Legends into a space where you can meet the right people, collaborate to grow your audience and get shout outs year round—from me and from other Legends.

Become a Legend now and get 20% off your first year—only $79 for the WHOLE YEAR!

Photo of one of our Legends mixers

🏆 Perks of being a Legend:

  • 3 free classified ads in my newsletter to sell your wares and promote your shit (this perk pays for the cost of membership alone!)
  • Shout outs on my newsletter when you join and whenever you have something you're launching or celebrating (check out this example)
  • Invitations year round to collaborations we do in the Legends network like Legends Wishlist, Loose Ties Scavenger Hunt, and Secret Santa Swap.
  • Invitations to members-only mixers where I match you with a curated set of connections based on your audience and focus
  • A listing in our Legends Directory where Legends look for people to collaborate with, refer and hire
  • Preferential treatment at all times because I like you the best (plus many other Legends will treat you as a "preferred vendor")
  • All access to my paid content (everything here on RevenueRulebreaker.com and everything at PaidNewsletterPlaybook.com)
  • Discounts on my public events
  • Bonus perks that we unlock every 100 Legends

All for $79 your first year—you get 20% off now! And it's $99/year after that.

The thing is: Business media is collapsing with everything else.

Forbes is pay-to-play. So is Entrepreneur Magazine. Fast Company, Inc Magazine, TechCrunch...they're barely still around. A lot of the info we're being fed as entrepreneurs is basically a sales funnel for someone else's business. That sucks. And it's not helpful when you're trying to see clearly what's ahead for your own company.

Revenue Rulebreaker and The Legends Network are here to offer you something more personal. Stories from entrepreneurs like you doing the kinds of things you want to be doing. "How to" guides that you can actually follow. Revenue breakdowns that give you enough information to make good decisions for yourself. And rich relationships with other entrepreneurs building in the same direction as you.

This blog is fun, but it is also deeply practical. Readers tell me they've booked clients, sold classes, won over paid subscribers, booked sponsorships and more just from the posts behind the paywall.

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Browse all the topics

By the way, I'm Lex Roman. I'm a former tech worker turned blogger. I pivoted my podcast Low Energy Leads into what's now Revenue Rulebreaker.

I started my own business in 2019 doing growth consulting. I've been a service provider for many years but I got kinda sick of it and wanted to be experimenting more broadly with ways to make money (and I wanted to know everyone's secrets to how they did it too). That's how we got here.

This isn't a funnel for anything else. I'm not gonna sell you on my services or get you to buy my smoothies. I just want to produce cool, interesting stuff you see yourself in. Captivating stories. Detailed guides. Fun events.

If you want to back this project and be part of the creative network that benefits from it, you should join us in Legends. Get 20% off your first year when you join us now.

The Revenue Rulebreaker newsletter comes out three times a week. You can also check the site or get the RSS for fresh stories all the time.

See you in these wild internet streets, Rulebreaker!

🎲 Lex

Some of the Legends hanging out (Sophia + Abhishek in India, Pame + Devin in Japan, Rachel, Jessica, Tina, Gina and Raven in NC)
Some of the Legends hanging out (Sophia + Abhishek in India, Pame + Devin in Japan, Rachel, Jessica, Tina, Gina and Raven in NC)

Revenue Rulebreaker by Lex Roman

How solopreneurs make a living. We take you behind the scenes of real small businesses and inside the stories of struggle, vulnerability and triumph of building something that is uniquely yours.

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