Subscriptions and Memberships

Inside My Business

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The lifechanging difference between $9 and $499

Subscription pricing and how it affects your ability to deliver

Lex Roman Mar 30, 2025 6 min read

Subscriptions and Memberships

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I'm gonna start bundling some stuff

Subscription bundles aren't just for Disney. My latest experiments in bundling media subscriptions.

Lex Roman Mar 3, 2025 5 min read

Subscriptions and Memberships

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You gotta automate that

200 paid subscribers are gonna need a better system

Lex Roman Feb 11, 2025 6 min read

Email and Newsletters

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Cold emails that worked for me and why

I love sending a cold email to the right person. Here's what's worked for me.

Lex Roman Jan 8, 2025 11 min read

Inside My Business

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It's me. Not the depression.

Grandma and Grandpa Roman are rolling in their graves hearing that I tied their story to sales

Lex Roman Nov 27, 2024 3 min read

Inside My Business

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I set the bar too low

How $50 became $75 and why I keep learning this lesson on pricing and goals.

Lex Roman Nov 9, 2024 5 min read

Email and Newsletters

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It takes a lot of emails to sell something

"Email doesn't work for me" just means you're not sending enough

Lex Roman Oct 17, 2024 4 min read

Inside My Business

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I launched a subscription even though Matt McGarry told me not to

Can't hawk the audience-funded game if I'm not in it myself

Lex Roman Oct 11, 2024 4 min read

Subscriptions and Memberships

I started a membership two years ago...here's why I shut it down

Thinking about running a membership? Hold up! Watch this and don't make the same mistakes I did.

Lex Roman Sep 13, 2024 2 min read

Subscriptions and Memberships

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My favorite subscription? It's about Playboy

Welcome to Revenue Rulebreaker. I've got a story for you.

Lex Roman Sep 7, 2024 3 min read

Subscriptions and Memberships

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Why I want to move from membership to subscription

Not all MRR is created equal. Here's the kind I'm most interested in.

Lex Roman Aug 20, 2024 5 min read

Subscriptions and Memberships

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I'm closing my membership next month ⛵️

Recs on places you might want to hang out instead!

Lex Roman May 28, 2024 4 min read