Lex Roman

Lex Roman

Lex Roman is the publisher behind Revenue Rulebreaker and a county fair enthusiast.
156 posts
Low Energy Leads
paid

My worst experiment ever 🤯

I was so sure my test would work, I told my boss I'd jump off a cliff if it didn't. At the time, I was working as the product growth lead at The Black Tux, an e-commerce company that sells and rents tuxedos. My task was to increase conversion to purchasing and renting. We had a lot of eyeballs com
Lex Roman 2 min read
Find Clients
paid

Slowest ways to get new leads

Do you remember those carnival games with the race horses? To play it, you choose your horse, sit down in front of a water blaster and spray as much water as you can to get your horse to come in first place. The horses move glacially slow across their wooden lanes no matter how much you blast 'em
Lex Roman 1 min read
Low Energy Leads
paid

What to do when your marketing isn't working

Have you ever wondered why your marketing strategy didn't go as planned? It can be hard to know what went wrong. Was it the channel? Was it the message? Was it the timing? And if you don't know what went wrong, it's really hard to make it better.
Lex Roman 1 min read
Tools
paid

Getting rave reviews just got easier

Getting people to trust you isn't easy. When it comes to building trust with potential buyers, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing.
Lex Roman 1 min read

Revenue Rulebreaker by Lex Roman

Build your internet business one revenue stream at a time. Your trusted guide to finding customers, selling your offer and making a living from anywhere in the world with creator Lex Roman.

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