I started Legends when I started Revenue Rulebreaker as a way to back this project and make it worth pursuing. It's become so much more than that quickly.
There are about 150 Legends as I write this. They are practitioners, agency owners, authors, professional speakers, teachers, media entrepreneurs, community operators, creators, bloggers, experts at their craft and well connected in their fields.
People joined at first because of me. They stayed and others kept joining because of each other.
The thing is: Business media is collapsing with everything else. Forbes is pay-to-play. So is Entrepreneur Magazine. Fast Company, Inc Magazine, TechCrunch...they're barely still around. A lot of the info we're being fed as entrepreneurs is basically a sales funnel for someone else's business. That sucks. And it's not helpful when you're trying to see clearly what's ahead for your own company.
Revenue Rulebreaker is here to offer you something more personal. Stories from entrepreneurs like you doing the kinds of things you want to be doing. "How to" guides that you can actually follow. Revenue breakdowns that give you enough information to make good decisions about your own direction.
This blog is fun, but it is also deeply practical. Readers tell me they've booked clients, sold classes, won over paid subscribers, booked sponsorships and more just from the posts behind the paywall.
As a Legend, you get:
- Invitations year round to collaborations we do in the Legends network like Legends Wishlist, Loose Ties Scavenger Hunt, and Secret Santa Swap.
- Invitations to members-only mixers and (coming soon) trips!
- All access to my paid content (everything here on RevenueRulebreaker.com and everything at PaidNewsletterPlaybook.com)
- A sticker pack once a year with custom stickers I make for you
- Recognition on The List of Legends
- The occasional invite to bonus workshops and classes
- All access to everything in my shop forever (Lifetime Legends Only)
- Preferential treatment at all times because I like you the best
Unseen benefits of Legends:
Legends get the concrete perks listed above, but they also receive benefits from being part of the Legends network. Legends like each other! And they're inclined like you too. That means you may also experience:
- New collaborators
- New referral partners
- New clients/customers
- New newsletter readers, podcast listeners, livestream viewers
- New social media amplifiers and commenters
- Friend of a friend introductions through Legends to other rad people
I am not promising any of this! I'm running a low cost subscription here so I'm not making a guarantee of any kind of direct return BUT active Legends—ones who come to stuff or connect with other Legends through our activities—do report business expanding benefits. That's the serendipity of being a Legend!
Here's some of why Legends say they joined:
"If you're debating joining, I can help you make the decision....JUST DO IT. Lex runs the best events and campaigns for members. In just 2 months and thanks to one of these campaigns, I saw a 657% ROI from my Legends membership!" Jamie Cox, Branding Strategist
"I joined before I even fully understood what it was because I knew 'if Lex was doing this, it was going to be good'. Now I love the fact that, in addition to the newsletter, we get all these surprises all based on your creative ideas and things you think would be cool to do. Such a treat!" Alison Coward, Team Culture Expert
"Lex's Legends has been the network I've been searching for." Jennifer Spoelma, Creative Generalist
"I'd wager that my investment in joining the Legends community, led by Lex Roman, will be the best investment I make in 2025. For just $9/month, the sheer amount of actionable content available at the click of a button has already sparked countless ideas." Raven O'Neal, Business Strategist and Podcaster
So join us! Become part of this incredible network and contribute to this project of making revenue rulebreaking possible for more entrepreneurs. The more of us who make money the way we want do, doing the things we want to do, living the lives we want to live, the more we pave that path for others.
🎲 Lex
P.S. You can also join as a Backstage Passholder in which case you get:
- All access to my paid content (everything here on RevenueRulebreaker.com and everything at PaidNewsletterPlaybook.com)
But I recommend you join as a Legend because you get SO MUCH MORE for just $2 more a month or $14 more a year.
