A whole lotta people are sitting around waiting for leads.
But not us, my friends. We’re out there opening our own doors.
I remember asking a pro speaker once how they booked a particular speaking gig and they replied, “I messaged the conference organizer and asked if I could give a talk.”
Oh, so you just asked for it.
I don’t know what magic I thought was at play here but asking had not even occurred to me. This was back in my 20s when I thought people would just notice me. Now, 90% of my success is because I’ve started asking for it.
In today’s issue, we’re covering one of my favorite places to make these asks: direct messages (also known as DMs). It’s the last lever we’re looking at in our series on LinkedIn for Lead Gen.
You can use DMs to stay in touch with people you already know AND you can also start up new relationships with people you want to know.
Of course, it’s great when those asks lead to revenue and they can!
I sold one of my founding member spots via a cold DM two years ago and have been using this lever ever since. Want to know how? Read the story below and try it out for yourself!
Come along for the ride!
Revenue Rulebreaker is a member-supported publication. You wouldn't think a shitty writer like me could do that but turns out I can. Get in on this fun parade when you become a Legend.
Legends get:
- All access to everything I post
- Special invites and events
- Recognition on The List of Legends



