It doesn’t matter who YOUR ideal client is if they won’t BUY what you sell.
This is a lesson I learned the hard way. And it’s a major pitfall I want to help you avoid.
I have helped hundreds of companies find their audience and convert them into paying customers but when it came to my own business, I fell headfirst into a trap💥
I had sworn off Silicon Valley coming out of the pandemic and turned my attention to a new audience I was super excited about: local businesses.
The only problem? They weren’t looking to pay for what I offered.
Come along for the ride!
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