I interview hundreds of entrepreneurs a year about how they book clients.
When I ask them what their top source of leads is, they all say the same thing:
“Word of mouth”
Now as a marketer who helps creatives find and book clients, I find this answer bothersome for two reasons:
1) It’s a flattened way to look at a very complex set of mechanics
2) It discards how much you can affect that system
It’s like if I asked you what went into getting your last degree and you said
“I showed up to graduation.”
Word of mouth is a system around you, whether or not you manage it!
At the center of the system is YOU doing something so great people want to talk about it.
This should include your paid work but it can also be a newsletter issue, a talk you gave or a checklist you created.
Surrounding you, we have:
Come along for the ride!
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