You can’t drive more leads if you don’t know where your leads are coming from.
That’s why lead tracking is instrumental in helping us make marketing and sales decisions. If we gather info about where leads are coming from and how they’re moving into sales (or not), we can get better and faster at driving bookings.
With lead tracking, you can quickly see:
How this lead found you
How long it takes from outreach to booked
If you’re dropping the ball on leads
Projected revenue for all the projects in your pipeline
