I've never tried this audience growth channel. Have you?

There’s two paths to win at any marketing channel.

You can be the first.

Or you can be the best.

As you already know, it’s kind of hard to be first. It’s also very competitive to be the best.

Good thing there’s a secret third path 👀 

The third path is to operate in a niche arena. A smaller channel within a channel. A space where your ideal audience is gathered and focused on the topic that you are also focused on.

Ever heard of Reddit?

I was stunned to learn that Reddit was the top organic channel for The Lazy Reader newsletter.

This week, we’re getting into how that works! Plus, you’ll get some tips on how to apply the same marketing method in your own online communities.

Our theme of how to grow your email list with right buyers continues!