Lucy Werner

Lucy Werner is the founder of hypeyourself.com and runs "The Hype" newsletter for self-employed folks who are brilliant at what they do but terrible at talking about it.

1 post

Email and Newsletters

paid

I built a fast-growing paid newsletter on Substack, accidentally deleted it, and had to rebuild from scratch.

Here’s what it taught me about platform risk, audience ownership, and why growth can go backwards before it goes forward

Lucy Werner Mar 26, 2026 10 min read

Revenue Rulebreaker by Lex Roman

How solopreneurs make a living. We take you behind the scenes of real small businesses and inside the stories of struggle, vulnerability and triumph of building something that is uniquely yours.