Do you have a lead magnet? Thinking of creating one?
Lead magnets are free downloads used to entice someone to join your email list. Perhaps that’s even how you got here! I have a few floating out there.
Lead magnets can be a great way to build your email list but they can also be a bit of a black hole. To be effective at attracting leads, they’ve got to be built on a really clear picture of who your buyer is, where you reach them and what they want to solve.
And you have to nail all that while showing them the possibilities of a solution without fully solving it because that’s where your services come in!
If you’re like me, you’re going to screw them up and waste your own time.
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