I was so sure my test would work, I told my boss I'd jump off a cliff if it didn't.
At the time, I was working as the product growth lead at The Black Tux, an e-commerce company that sells and rents tuxedos. My task was to increase conversion to purchasing and renting. We had a lot of eyeballs coming in, but not so many opening their wallets. It was my job to figure out why and to fix it.
Over the years, I have run thousands of tests with hundreds of different companies, helping them to derisk marketing, product and service decisions before going all in.
If my experiences with these companies have taught me anything, it's that you're always better off making small, strategic bets than betting the whole house. You are more likely to OVERINVEST in the wrong direction than to UNDERINVEST in the right one.
But this particular month, I was feeling lucky.
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