What they don't tell you about booking clients

The year is 2019.

I’m working at an e-commerce company called The Black Tux as a growth design lead.

I liked it there at first but after…

🏀 a slam dunk conversion project that boosted purchases 10+%
📖 an ask from a publisher to write a book on growth design
🎤 a fresh round of conference speaking requests

…my interest in having a job was waning.

As I made the windy way down to our beachside office in Santa Monica one morning, I hatched a plan to book an exit client.

I scoped out a job posting for the kind of contract I wanted to do.

Gusto, a growth stage tech company based in San Francisco, was hiring someone with my expertise. Through one of my kind contacts on LinkedIn, I got an intro to the hiring manager and we started talking.

We flipped the full time role into a six month contract and “Lex Roman, Inc” was born.

I was off to the races, but I had no idea how much I would have to learn to keep the clients coming in.

That’s why I started The Low Energy Leads Show.

I found you fun, creative types were super hand wavy about how you were getting and closing leads. Tips like “it’s all just word of mouth” and “do more networking” aren’t that helpful. I wanted to know the details so I started asking more questions.

In the last year, we’ve heard from over 20 creative entrepreneurs on how they’re ACTUALLY getting leads.

Today, I’m releasing this wisdom with a bow on it as the Best of Low Energy Leads. Below you’ll find the cheat sheet of what we’ve learned together from our guests.